Pepsi Max &
NFL London 2018

Strategy, graphics, experiential

HWith the increasing following of NFL in the UK, Pepsi Max have a big presence at the UK events. Starting with the London Piccadilly celebrations followed by the games at Wembley.

As part of the ongoing work for Pepsi Max, iD were tasked with creating an activation that celebrated the essence of NFL whilst promoting Pepsi Max.

Working closely with the account team, I created the Pepsi ‘touchdown’ Max Celebration. Visitors gear up, try their receiver skills against a professional NFL ball machine and leave with a video of them celebrating to share on social media.